Poor Internal UX Design Causes Zappos $1.6 Million
A great case study which proves why you should invest in the user experience of your internally facing applications, not simply the customer facing ones.
Zappos.com CEO Tony Hsieh
We have a pricing engine that runs and sets prices according to the rules it is given by business owners. Unfortunately, the way to input new rules into the current version of our pricing engine requires near-programmer skills to manipulate, and a few symbols were missed in the coding of a new rule, which resulted in items that were sold exclusively on 6pm.com to have a maximum price of $49.95.
This isn’t the first time this kind of thing has happened. Remember the 52″ flat-screen TV on sale at BestBuy.com for $9.99?
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