All the cool cats are “#UX Designers”
Designing the user experience is not a new idea. There have been people thinking about it since the invention of the wheel. The problem is that now it’s hip to be a “UX designer.” It’s marketable.
People ask me how to sell UX to their customers. You shouldn’t have to. People don’t come to you and say “design me something that’s hard to use.” Their request for design implies usability, just as your service implies usability work.
Now “UX” is exploited as a way to make more money. It’s another line item on an invoice. Deplorable.
About Josh Walsh
Josh Walsh is a Managing Partner at Designing Interactive. He's also an award winning designer, author and speaker on the topics of User Experience Design, User Interface Design and Usability Research. You can follow him on twitter at: @joshwalsh
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Jonathan Penn
Excellent points, Josh. I’ve really come to respect your wisdom and knowledge of UX in the community. I would love to sit down with you and talk about how to convince my customers of the importance of this.
April 29, 2010