Comments on: Amazon.com Redesigned for the better? http://www.designinginteractive.com/design/amazoncom-redesigned-for-the-better/ Usable Web Applications with Web Standards Tue, 27 Jul 2010 20:50:13 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Mau Sandoval http://www.designinginteractive.com/design/amazoncom-redesigned-for-the-better/comment-page-1/#comment-109 Mau Sandoval Mon, 26 Nov 2007 02:31:52 +0000 http://www.designinginteractive.com/featured/amazoncom-redesigned-for-the-better/#comment-109 <p>I agree that finding the 'login page' is difficult.</p> <p>The interesting thing is that they made it difficult by following one web usability rule: Do not use verbs on links.</p> <p>Look around and all the 'sign in' references are not linked unless they are a button (buttons should be actions).</p> <p>However, they break the 'no verbs' rule immediately after the 'personalized recommendations': New Customer? 'Start Here'.</p> <p>And they made it quite awkward for us to understand that they want to give us personalized recommendations.</p> <p>Maybe they could've said: "Sign in to access Your Amazon.com"</p> <p>I am a frequent Amazon.com user and I have been having a bit of a hard time getting used to it: I always log in (until I read this article) via 'Your Account'.</p> I agree that finding the ‘login page’ is difficult.

The interesting thing is that they made it difficult by following one web usability rule: Do not use verbs on links.

Look around and all the ‘sign in’ references are not linked unless they are a button (buttons should be actions).

However, they break the ‘no verbs’ rule immediately after the ‘personalized recommendations’: New Customer? ‘Start Here’.

And they made it quite awkward for us to understand that they want to give us personalized recommendations.

Maybe they could’ve said: “Sign in to access Your Amazon.com”

I am a frequent Amazon.com user and I have been having a bit of a hard time getting used to it: I always log in (until I read this article) via ‘Your Account’.

]]> By: Danny Sedor http://www.designinginteractive.com/design/amazoncom-redesigned-for-the-better/comment-page-1/#comment-83 Danny Sedor Wed, 14 Nov 2007 16:15:24 +0000 http://www.designinginteractive.com/featured/amazoncom-redesigned-for-the-better/#comment-83 <p>I find it decidedly odd that you must select "Personalized Recommendations" rather than "log-in" to, um...LOG-IN. I admit I have never been a big fan of Amazon.com, but perhaps with the redesign (and a functioning log-in) I will revisit the matter this Holiday season.</p> I find it decidedly odd that you must select “Personalized Recommendations” rather than “log-in” to, um…LOG-IN. I admit I have never been a big fan of Amazon.com, but perhaps with the redesign (and a functioning log-in) I will revisit the matter this Holiday season.

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