For many years I considered Amazon.com to be the epitome of great ecommerce design. About 2 years ago, I changed focus. Amazon started to do too much, in my opinion. Cluttering the interface with elements that, as far as I could tell, we rarely used.

A few weeks back Amazon redesigned their site and made a number of dramatic changes. Some were great, some are more perplexing.

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I’m trying to get my brain around the concept of Microsoft Vista’s Flip3D interface. Someone put a lot of time and energy into the concept to add value to their Operating System. In fact, Microsoft calls it a “Productivity Addon.” My question is: What is the value added?

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