Oct 11
Usability Review: OldNavy.com
There are only a few examples of top-notch ecommerce websites, but Old Navy.com hits the nail on the head. Here are a few of the key elements that separate them from the rest of the pack.
Cross-Site Header Bar
It is clear that OldNavy is only one of 4 websites operated by The Gap. They promote cross selling between the sites by offering a simple centralized checkout for all 4 stores.
I really dig the reversed tab effect which shows which site you are currently on. Each of the 4 sites has its own background which makes it easily distinguishable.
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Latest Comments
- George → “ also make sure that the non www version is always redirected to the www version of the website.…”
- faheem → “ Thanks for the nice tips,…”
- Adobe → “ The problems you are talking about are not Flash issues they are design issues . The problem is not Flash, the problem is that there are very few real designers around anymore. As for the plug in every browser for every platform save iOS has it installed when you download it. I am amazed how…”
- هتل → “ great list of ideas. Without a doubt, you are exactly right. As with all design, there is a time and a place to break every rule.thanks for posting…”
- Randy Cox → “ If you suddenly decided to put stop signs on the side of a barn instead of a metal post on edge of a road, a lot of folks would not stop. If there is a really good reason to change the link color then change it, but there will be a cost to your communication. Henry Ford…”