Amazon.com Redesigned for the better?
For many years I considered Amazon.com to be the epitome of great ecommerce design. About 2 years ago, I changed focus. Amazon started to do too much, in my opinion. Cluttering the interface with elements that, as far as I could tell, we rarely used.
A few weeks back Amazon redesigned their site and made a number of dramatic changes. Some were great, some are more perplexing.
And a Good Time Was Had…
There comes a time in a small entrepreneurs life where it becomes beneficial to partner up with a larger organization. For us, this time came about 6 months ago when we partnered with Cox Communications. As a small business, we gained a tremendous reputation boost by affiliating ourself with one of the most trusted brand names in the industry, and Cox gained the networking power of a small business who talks to literally thousands of new business owners each year.
I boast about Cox for 3 reasons.
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- Robert → “ I have to agree with the design of the site being great. I am more interested in how the website got ranked so high and some keywords land first page in searches when the page it lands on has no page rank.…”
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- Randy Martin → “ I have used the classic 12 column grid for all my design tasks for nearly 15 years. 12 column grids came out of print, allowing one to set type full page, half page, quarter page, third page, sixth page, etc., extremely easy. More than that, keeping things on the grid puts elements in balance and…”